Hi, I'm Drey.
I build AI tools so you
can go viral without
burning out.
You're great at what you do — but the algorithm doesn't know it. Posting eats hours, leads dry up between sessions, and you don't have time to learn 12 new apps. So I make AI do the boring 80% — content, follow-ups, intake, research — so you can spend your hours on the human 20% that actually grows your business.
This talk shows you exactly how.
This whole talk lives at dreythomas.com/talk
The 3 floors of AI.
Most people only know floor 2. The other floors are where the leverage lives. Pick the floor that matches the job.
Push-Button AI
What it is: You type one sentence, it does an entire project. Like hiring a junior employee who finishes in 15 minutes.
Use it for: "Build me a form, put it on a website, email the responses to me." One ask, one result.
Chat-with-AI
What it is: You and the AI go back and forth in a chat window. The AI you actually talk to.
Use it for: drafting emails, brainstorming, summarizing notes, explaining a hard concept in plain English.
Builder AI (the wild floor)
What it is: AI that opens your computer, writes code, runs commands, builds whole apps. You're directing a team of engineers, not chatting.
Use it for: Real tools. Real software. The Dottie / Pocket Drey / Life Dashboard stuff below. This is the floor where I built everything in the "Stuff I built" section.
Make AI know you.
Generic AI gives generic answers. The single biggest unlock is teaching it who you are.
Take a few tests
Free or near-free. The point isn't a label — it's giving the AI raw material.
Paste the results
Drop the prompt below into your AI's "About me" / custom instructions.
AI thinks like you
Every reply, forever, fits how you actually decide and talk.
Step 1. Take these (free or near-free):
16Personalities (MBTI)
Enneagram
Big Five (OCEAN)
CliftonStrengths (free way)
VARK (how you learn)
Risk Tolerance Check (do this in Claude/ChatGPT)
Step 2. Paste your results into this prompt:
Drop this into your AI's profile or custom instructions — it'll use it on every conversation forever.
Step 3. Where to paste it:
Update this once a quarter. Your AI gets sharper every time you do.
4 tools that cut your time in half.
The ones I'd buy on a consultant, coach, or founder's budget. Each one earns its keep in week 1.
Comet
An AI browser by Perplexity. Highlight anything on a webpage and ask it questions. It can also do things for you — fill forms, book appointments, summarize tabs.
Who it's for: consultants doing research, founders checking competitors, coaches researching prospects.
Wispr Flow
Hold a key, talk, watch your speech turn into typed text — anywhere on your computer. Faster than typing, and it cleans up the "ums" automatically.
Who it's for: founders writing updates, consultants writing proposals, coaches replying to clients.
SaneBox
An AI butler for your inbox. Sorts important from unimportant before you even open Gmail. Doesn't delete — just organizes.
Who it's for: anyone drowning in CCs, cold pitches, and "just following up" emails.
Speechify
Turns any text — PDFs, articles, contracts, books — into natural-sounding audio. Listen while you drive or walk.
Who it's for: commuters, gym people, anyone with a "to-read" pile that never shrinks.
Ask me anything.
Ten minutes. No question is dumb. If we run out of time, the waitlist below has a "what's eating your week" box — it goes straight to me.
Waitlist.
Pick the path that fits how you want to win with AI. I'll text or email you when there's a slot.
You're on the list.
Drey will reach out personally. Want to change your path or add a note? Just reply to his email — he reads them all.
In the meantime: @itisdrey on IG · [email protected]
No spam. I read every reply. — Drey
Stuff I built.
A map of the three apps I demo'd today. Each box is live — tap any one to open it.
builds all of these · evenings & weekends
None of this took a CS degree.