Here's the snapshot for May:

• MRR: $12,840 — 85.6% to target ($15K). You need $2,160 more this month.
• Pipeline: $48.2K across 12 deals — 2 hot, 4 warm, 6 new. If your close rate holds at ~25%, that's ~$12K closing this cycle.
• Churn: 2.4% — down from 3.0% last month. This is your best metric right now.

What to focus on this week: The 2 hot deals (Viral Editz at $4,800 and SalesCraft at $7,200) alone can close your gap to target. If both close, you hit $24,840 — 65% over goal.

Recommendation: Don't prospect new leads this week. Nurture those two. Want me to draft a follow-up sequence for each?

3 views = strong buying signal. They're shopping internally, likely getting buy-in. Here's the follow-up:

Subject: Re: 1BB Proposal — quick question

Hey Dana — saw you had a chance to look through the proposal. I wanted to ask one quick question: what's the one thing that would make this a clear yes for your team?

I can adjust scope, add a pilot phase, or get on a 15-min call to walk through anything that's not clear. I want to make sure this is right for you before you decide.

— Drey

Note: This opens a dialogue without pressure. The "one thing" question surfaces objections without you having to guess.