dreythomas
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Someone has to own the automation

An automation is not a hire, and that is exactly why it needs an owner. A person you bring on will tell you when something feels wrong or ask a question when they are stuck. A system just keeps running, quietly, whether it is working correctly or slowly drifting off course. Without someone checking on it, small problems pile up unnoticed until a client points one out.

This matters because the appeal of automation is that it runs without you, but "without you" cannot mean "without anyone." Every working system needs a person who glances at it on a routine basis, checks a handful of recent results, and knows exactly who to tell if something looks off. I check each of mine on a set day every week, the same way I'd check in on a new hire early on. Skipping this step is how a helpful system quietly becomes a liability nobody was watching.

Try this today: name one person, even if it is you, who checks each active automation on a set schedule, and write down exactly what they should look for when they do.

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